Ringback music, also calledpersonalizedringbacktone, is a piece ofmusicheard by the caller instead of the traditionaltelephone ring signal when a telephone call is placed.
Apparently white people haven't yet mastered the art of making a ringback tone that sells, because the Caller Tunes chart is dominated by hip hop acts, with Lil Jon (aka Mr. Crunktastic) grabbing the top two spots.