That will help him with the little matter of boosting soccer in the U.S. so the MLS can launch an assault on the country's entrenched professional team-sports leagues.
Group Lotus - part of Malaysia's Proton car company - is sponsoring the Renault team this season and the Russian sports car manufacturer Marussia has bought into Virgin.
Teams will have their own training bases - England's is at Royal Bafokeng Sports Campus near Rustenburg - then will stay at "Venue Specific Team Hotels" before matches.