At the same time, the ZeptoLab team wanted to introduce new characters without sacrificing Om Nom's brand recognition.

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In his note, Raymond went on to say that Mourinho would be the only appointment that could increase the club's brand recognition.

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"The benefit has always been that there's brand value or recognition in the title that helps it break through the clutter of the marketplace, " says David Bishop, president of MGM Home Entertainment.

CNN: Lights, Camera, Interaction!