In the next section, I will focus on Santak's selection of target market and strategies of new production, brand marketing, promoting and service.

在以上的基础上第四部分作者重点分析了山特的目标市场选择、新产品策略、品牌营销策略、促销策略和服务策略。

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Nobody would deny that retailing has gotten tougher in the past few years, but equally so, brands have learned that if they can create some degree of emotional engagement (in additional to the rational stuff like merchandise range, fair pricing strategies, and customer service), they are bound to see positive behavior toward the brand.

FORBES: Ron Johnson Ousted As J.C. Penney CEO