• 服务的无形性(service intangibility)• 服务的不可分割性(service inseparability)• 服务的变異性(service variability)• 服务的易消逝性(service perishability) ...
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intangibility of service 服务的无形性
The inherent intangibility of service determines that the licensee of service marks cannot directly indicate his name and address on the service he offers.
尽管服务所具有的无形特性，使得服务商标被许可使用人无法直接在其提供的服务上标明其名称及地址。
The high quality service is depends on the design and management, but the service design is sophisticated than product design because intangibility, inseparability, variability, perishability.
高品质的服务要靠设计和管理，但服务的无形性、不可分割性、易变性和易逝性都说明服务设计比产品设计更为复杂。
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