以处于萌芽期的机会为例,它们需要赢 得注意力占有率(share of mind):出现于报章杂志报导或分析 师言论的次数;扩充事业需要展现它们在市场测试阶段的成绩,乃 圣于初期顾客的接受度;成熟事业需要...
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What we did know was that they had share of mind in California.
我们知道的是,喜诗糖果在加州人心中有绝对的地位。
Well, Kodak had that in spades 30 years ago, they owned that. They had what I call share of mind.
30年前的柯达就有那样的魅力,它占据了每个人的心。
Forget about share of market, share of mind. They had something—that little yellow box—that said Kodak is the best.
在地球上每个人的心里,它的那个小黄盒子都在说,柯达是最好的。
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