"In these moments we are reminded that we are far more than just disparate individuals and communities but a nation with a sharedsenseofpurpose and integrity, " he added.
One of the things that made the US program so successful, and what I expect to drive the continued success of PepsiCo10 in Europe, is a clear senseofsharedpurpose: both PepsiCo and our partner companies have a major stake in understanding the potential of technology to transform consumer behavior and engagement.
Everything that occurs in a social enterprise framework, such as giving your employees a senseofsharedpurpose and experience, should have as its end point a better customer experience.