Neuroscience has revealed which brain circuits are responsible for functions like understanding what other people think, empathy, fairness, and social identity.

神经系统科学显示了哪些大脑回路负责执行这些功能，包括洞悉别人的想法、与他人产生共鸣、做到公平公正以及辨别社会身份等。

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Social identity theory states that our identities are formed through the groups to which we belong.

社会认同理论说明，我们的身份是由我们所属的群体塑造的。

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Our social identity will in large part be determined by the percentage of time we spend being "discoverable".

在很大程度上，我们的社会身份将决定于花在“让人发现”上的时间。

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For example, the reforms triggered the discovery of more than 100, 000 stolen Social Security numbers - the key to identity theft.

CENTERFORSECURITYPOLICY: License to Kill

Even in Belgium, which has had compulsory identity cards since 1919, social-security information is kept on a separate bit of plastic.

ECONOMIST: Identity cards

Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

FORBES: Branding for Nonprofits: New Research, New Insights