... a slump in sales 销售暴跌(slump这个词还可以用来形容股票的暴跌) soft-sell n. 劝诱销售(术),软销售(手段) software n. 软件 ...
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N-SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. (靠说服而非强迫的) 软性推销 [商业]
I think more customers probably prefer a soft sell.
我想更多的顾客大概更喜欢软推销。
One way to implement the soft-sell approach is to provide information that implies the main conclusions the advertiser wants the consumer to draw, but leave the conclusions themselves unstated.
实施软销售的一种方法是提供信息,暗示广告商希望消费者得出的主要结论,但不明示结论本身。
By contrast, the risk of boomerang effects is greatly reduced with soft-sell approaches.
相比之下,软推销的方法大大降低了反倾销效应的风险。
A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.
广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。
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