It means only that when a business enterprise, to promote and defend its sales and profits, makes factual representations about its own products or its own operations, it must speaktruthfully.
If we fail, however, to speaktruthfully to the public about the threat both the Muslim world and the West face from our common foe, and to enlist citizens in waging this war fully and effectively, then our only hope may shortly be to ask that God save us.