This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.

从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。

youdao

We also like the idea that no one at all has written a business book using a corporate sponsorship model.

FORBES: Age of Context Takes A Sponsorship Route

While the NBA has recognized the importance of philanthropy to its business model, its sponsorship partners have also followed suit.

FORBES: The NBA's Adoption of Charity as a Central Business Model is Apparent During All-Star Week

Reward leaders who model and leverage both masculine and feminine approaches, provide mentoring and sponsorship to women as well as men and give women a fair share of opportunities for experience and growth.

FORBES: Women Are Asking, "Is The Juggling Act Worth It?"