In sponsoring sports events, it is not just the media coverage that matters.

在赞助体育赛事方面，重要的不仅仅是媒体报道。

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Taking cues from first-person gaming, an international team is developing a TV service that allows viewers to customise live coverage of sports and music events.

一个国际研究小组正在开发一种针对主角扮演游戏用户的新技术，该技术让观众可以实时控制动作和声音。

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Sports and the NBC Sports Group will continue to maintain separate sites and editorial control of their respective newsrooms and digital properties, they will collaborate on premium sports news and events coverage both online and on the air.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

AudioNet features daily events, live sports coverage, and shows.

CNN: Site-Seer: Desktop radio takes on a whole new meaning

Sports' original reporting expertise, coverage of big events, Rivals college content and popular fantasy sports products with NBC Sports Group's growing digital assets, and significant television promotion and integration.

ENGADGET: NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage