... 媒体经营管理 (Media business) 体育赞助营销 (Sports sponsorship and sales) 推销规划 (Merchandising) ...
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This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate number of the audience recollection image and sales.
论述了体育赞助效果评估的方法，包括曝光度的评估、达率的评估、忆度的评估、形象评估和销售效果评估等几个方面。
This paper expatriates evaluating methods of sports sponsorship that include evaluation of exposure rate, number of the audience, recollection, image and sales.
论述了体育赞助效果评估的方法，包括曝光度的评估、到达率的评估、回忆度的评估、形象评估和销售效果评估等几个方面。
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