And in the age of cheap removable memory, it's a shame there's no way to expand the unit's very limited storage capacity.

FORBES: BYOB: Build Your Own Bot

Greater production efficiencies and higher production volumes led to lower cost, enabling some ability to lower prices but the ability of the industry to sustain unit growth as well as storage capacity growth to match the needs of content hungry users and protect itself from competing technologies is threatened by the relentless drop in HDD ASPs.

FORBES: Why Government Regulators Should Approve Hard Disk Drive Company Consolidation

The Japanese firm is pinning its hopes on the processing power and storage capacity of its new console, which will include a revolutionary processing unit based on the new Cell chip, developed with IBM and Toshiba.

ECONOMIST: The Xbox factor | The