Whereas CSR is usually a company-wide strategicbusiness effort that involves every department, corporate philanthropy is often confined to the executive suite, with senior management frequently making decisions about how and where to delegate funds or grants, or guiding corporate fundraising ideas that involve employees.
Ambient awareness may sound esoteric, but it directly helps accounting and finance teams to be more strategic by understanding what each department is doing as well as the financial and business ramifications for the overall business.