His views are supported by fellow U.K. supermarket chain Morrisons, whose 2, 000-strong survey of British wine drinkers found that, when it comes to buying wine, 74% said they weren't confident.
We round off the visit tasting a couple of barrel-aged beers, the 2008 edition of 25 Dodici (25th December, their Christmas beer) and two barrels of Sedici Gradi (Sixteen Degrees, their strong, dark barley wine).