It's heartbreaking to see severely malnourished children and to meet mother after mother who has buried children when such a simple life-saving solution is not applied.

看到营养严重不足的孩子们，看到一位又一位母亲因为没有母乳喂养而埋葬自己的孩子，这都让我无比心碎。

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Why should the simple act of thinking about who and what I'm grateful for make such a big difference in my life?

为何只要简单想一想何人何事让我感激就会使我的生活产生这样大的差异呢？

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But why pick up a fallen old man so simple things, in the eyes of so many people are very difficult? Admittedly such examples have become common in the life.

但为什么扶起一个摔倒的老人这么简单的事情，在这么多人的眼里却是很困难的呢？诚然生活中这样的例子已经屡见不鲜。

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Now, lots of companies have a brand purpose, as they should, but not a whole lot of companies have identified such a simple way to bring this purpose to life in such a personal and tangible way.

FORBES: IBM connects branding initiative to brand purpose as only IBM could

The dean bemoaned that even at the international level, where China increasingly is engaged, measures such as GDP are too often a simple proxy for quality of life.

FORBES: "Overpromoting" Chinese Entrepreneurs

Since such organisms (simple yeasts or bacteria) would carry a brand-new genetic code, they would in effect be new life forms.

ECONOMIST: A new kind of DNA