In comparisonwiththeir foreigncounterparts, Chineseemployeessuffer the most intense pressure from "informationoverload", according to a survey conducted byLexisNexis.
On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units sufferbycomparison.) The warmth and fuzziness, he hopes, will trickle down.