METHODS:To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents, and to analyse the market enviroment of this enterprise with SWOT method.
方法：分析贫血药物市场潜力及消费者和竞争对手情况，并以SWOT分析法分析了该企业的整体市场营销环境。
Then use SWOT model to analyze the advantage in the trade of Gree air conditioner and inferior position, chance and threat, have defined the position of Gree air conditioner in the trade competition.
接着运用SWOT模型分析了格力空调的在行业中的优势与劣势，机会与威胁，进而明确了格力空调在行业竞争中的地位。
SWOT method was used to analyze the management measures.
SWOT分析初步提出了管理策略。
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