I suddenly realized I was in this absurd situation: I am an amateur baker, I hadn't been in a church in years, I barely speak French, and found myself going over to try to restore the lost 1300-year-old tradition of baking at the abbey."

VOA: standard.2010.07.16

Even if you don't at first remember that the man is a baker, perhaps you get some vague sense of breadiness about him, or see some association between his face and a big white hat, or maybe you conjure up a memory of your own neighborhood bakery.

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"He's polarizing, a lot of people don't care for him, " says Bob Dorfman, a sports marketing consultant at Baker Street Advertising in San Francisco.

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Despite the higher prices, Wall Street analyst Jamie Baker said in a report last week that mergers haven't resulted in the price hikes analysts expected.

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