It's not an isolated, 28-room roadside mom-and-pop on an off-ramp: you can't just open the doors, sit behind the desk, and expect people to show up.

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Many New Englanders have zero familiarity with the Bible, so you can't just throw open the doors of a new church and expect people to come in, he said.

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At the stroke of midnight, a muffled roar rang out -- I couldn't see the store doors open because I was around the corner -- and the next 10 minutes was a satisfying blur.

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