Over the years the Taobao in constant progress, to meet the growing consumer demand and efforts, Taobao Mall was founded, to meet consumer demand for the brand more.

多年以来淘宝都在不断进步，为满足消费者日益增长的消费需求而努力，淘宝商城的成立，满足了更多消费者对品牌的需求。

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"We felt that working with Taobao Mall offered the best approach to reaching out to more consumers because it is so clearly the most influential online business-to-consumer sales channel, " said Christophe Bezu, chief e-commerce officer for Adidas, in an email.

CNN: Big brands tap into China's online habits