A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

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A beautifully designed packaging will have huge appeal to your target market and it can influence the buyer's decision.

设计精美的包装对目标市场具有巨大的吸引力，能够影响买主的决定。

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However, in many enterprises the target market is judged by subjectivity and the decision lacks accuracy.

然而当前许多企业营销工作中目标市场的确定完全凭着主观意志判断进行，其准确性较差。

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We have forgotten that regardless of the target market, the key decision-maker, whether he or she is a financial adviser, a hospital administrator, a CEO, a mom buying a toy for her child, or the head of a large contractor for the military, is first and foremost a human.

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