abstract:Tesco Clubcard is the loyalty card of leading British supermarket chain Tesco. The Clubcard scheme operates in the UK, Ireland, Hungary, Poland and several other countries, and in the UK market in particular has been highly successful, with over 15 million members as of 2010.
In the Blackadder film, for instance, Rowan Atkinson holds up a TescoClubcard. (Dome sponsor: Tesco.) Children can have their photo taken with a virtual ET. (Dome sponsor: BT) The hero in the show goes by the name of Skyboy. (Dome sponsor: Sky TV).
Its best-known customer (and majority-owner) is Tesco, a British supermarket with a Clubcard loyalty-card scheme that generates a mind-numbing flow of data on the purchases of 13m members across 55, 000 product lines.