Rather, it's a reflective display that uses a PNLC (Polymer Networked Liquid Crystal) module for improved brightness, and HR-TFT (high-reflective thinfilm transistor) technology to add contrast.
The two companies are at the forefront of this technology which is tipped to replace TFT(thin film transistor) LCDs because OELDs can be made thinner and use less power while delivering a picture that is as good if not better as a TFT.