The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.

FORBES: Budweiser The Biggest Loser In Super Bowl Ad Engagement Survey

On October 11, 2011, at 12:00 PM (EST) a free webinar, hosted by the Advertising Research Foundation will be presented.

FORBES: Marketing the Months of the Year

On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.

FORBES: 'Four Car Insurance Brands Drive Into a Bar'