The one that caught my eye focused on the difficulty Ballmer's Microsoft has competing with the likes of Apple (AAPL) and Google (GOOG)

其中一些引起了我的注意，它们着眼于鲍尔默所领导的微软在与苹果（Apple）、谷歌（Google）等同行竞争时所面临的困境。

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Complications: Part of the brilliance of Apple advertising has been its simplicity. Keep an eye out for complicated ideas or ads with more than one product.

广告形式复杂化：很大程度上来说，苹果公司广告的卓越之处就在于它的简洁。留意苹果是否会推出复杂的理念，或者在同一广告中同时宣传多款产品。

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