The relatively slow pace of opening stores — only four so far in China — has led to knockoff Apple outlets, complete with stark white walls and the logo of an apple with a bite out of it.

苹果在中国开店的步伐相对较慢，迄今为止只有四家，这就导致了山寨苹果店的出现：这些店统统把墙壁刷得个全白，也都打上那个咬了一口的苹果标。

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Another tradition involved eating an apple in front of a mirror to conjure the image of one's soul mate, just in time for him or her to ask for the last bite.

还有一个习俗是对着镜子吃苹果，以召唤灵魂伴侣的形象，让他或她在结束前请求吃那最后一口。

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Rather, they'll be put right back to work in the hopes that they "take a bite out of movie piracy in the Big Apple, " according to the Motion Picture Association's Edward Neurbronner -- that is, when they're not busy putting on little, um, dog-and-pony shows at local events.

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Rarely in ones career do you get a second bite at the apple in an industry with such high growth potential.

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The article 'Taking a bite out of the Big Apple' was published in partnership with Lonely Planet Traveller.

BBC: Taking a bite out of the Big Apple