the business diversification 企业多元化经营 Motivation of Business Diversification 多元化动机 ..
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Desperate to goose business, Hagan fell into the diversification trap in 2004, spending $2 million to buy Slim &Tone, a competitor to the ubiquitous express workout chain Curves.
对这笔金鹅生意心灰意冷的Hagan在2004年又陷入了多样化的陷阱,耗资200万美元收购了Slim &Tone公司,这家公司是随处可见的快递训练连锁Curves公司的对手。
Engaging in diversification or insisting on single business operation, which is an important strategic decisions which the enterprises must be faced with in the process of their development.
从事多元化经营还是坚持单一产业经营,这是企业在成长过程中所面临的重要的战略选择。
After all, business-school casebooks are full of stories about fashionable companies that, in search of diversification, stretched their brand names past the breaking point.
毕竟在商学院的个案搜集资料中,有诸多的案例证明时髦的企业在寻求多角化的过程中,把自己的品牌延伸过了头。
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