My colleagues here at CEB, Matt Dixon and Brent Adamson, have written extensively about commercial insight in a book that has taken the B2B sales and marketing community by storm: The Challenger Sale: Taking Control of the Customer Conversation.

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Then there was the time my editor spent 20 minutes at my desk drooling over the vintage Ford GT and Dodge Hemi Challenger for sale in the RM Auction catalogue he saw lying there.

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Currently there are only 23 Challenger 300s listed for sale, which is about six percent of the fleet.

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