电子商务环境下的网络营销渠道研究_论文_免费论文网_论文中国 关键词：电子商务；网络营销渠道；风险 [gap=1299]Keywords: E-commerce; the channel of network marketing; Risk
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The integration of network marketing and traditional channel is of great importance to direct our countrys enterprises to implement network marketing correctly.
目前企业网络营销的开展仍处在过渡时期，探析网络营销与传统渠道整合路径，对指导我国企业正确开展网络营销有重要意义。
It has not only opened up a kind of new marketing channel, but also influenced the marketing model fundamentally, by created some unique network marketing methods.
它不仅开辟了一种新的销售渠道，而且正在从根本上影响着营销模式，衍生出一些独特的网络营销手段。
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