One of the issues we wrestled with was the Chinese brand name for the magazine.

当时我们纠结的问题之一就是杂志的中文品牌。

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However, up till now many of the Chinese brand name translations have been far from satisfactory.

然而目前中国的品牌翻译并不令人满意。

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“ The irony is that some of the first cars that the Chinese export might have an American brand name on them,” says Stephen Biegun, a senior manager at Ford.

不过，这或许是中国的一厢情愿。福特高管斯蒂芬? 拜根说：“讽刺的是，中国出口的第一批车中有些恐怕要贴着美国的商标。”

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Though the company is declining from its current level of 69% market share given the pace of growth in the Chinese market, it still has many advantages over its peers mainly in the form of brand name and large number of subscribers.

FORBES: China Mobile Loses Share But Still Adding Beaucoup Subscribers