基于顾客感知价值模型的网上购物行为分析_工大在线 关键词: 网上购物,价值感知,购物行为 [gap=1353]Key words: online shopping, the customer perceived value, to act
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Pricing starts by driving the customer perceived value of our Software.
定价初始于客户对我们软件价值的认可。
The customer value is customer perceived value, namely the comparison between customer perceived benefits and customer perceived sacrifices.
顾客价值指的是顾客感知价值,即顾客的感知利益与其在获取产品或服务时的感知成本的比较。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成,奠定了理论的实践支持。
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