Medicine was seen less as a way to improve your quality of life than as an expensive method of postponing the inevitable.

医学被看成了是一种不可避免的昂贵治疗而不是能改善生活质量的方法。

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Today, social media has the potential to create a long tail effect, extending the life of expensive campaigns, ultimately improving ROI, and along the way creating and deepening the relationship with the audience.

FORBES: Click Here for a Social Media ROI