"By way of comparison, the latest phenomenon in the book trade, FiftyShadesofGrey, sold 664, 000 in its highest week of sales so far, " said David Walter from Nielsen BookScan, which has been monitoring book sales in the UK since 1998.
The result is far higher than anyone in the industry would have predicted a month ago, but "Mike quickly snowballed into a "Sex and the City"-type release and became a must-see "event" for groups of women in the mood for something other than "Fifty ShadesofGrey.