Denigrated by some as a fashionable flash in the pan and job killer and praised by others as a cure-all – the online production of templates is a profitable but controversial phenomenon.

有人轻看它为一闪而逝的光芒和印刷活件的杀手，也有人称赞它是灵丹妙药——线上印刷活件生产是一种有利可图但颇具争议的现象。

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This is no flash in the pan; over the past couple of years, inflation has been consistently lower than expected in Britain and America.

这不是昙花一现。在过去几年里，英国和美国的通货膨胀率始终低于预测水平。

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Industry analysts see the current gains as more than a flash in the pan.

行业分析师认为现今销售量的增加并不是昙花一现。

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Today, app store users around the world are going to have their moment in deciding whether the Angry Birds phenomenon was a flash in the pan or a slightly longer, sustained fire in the pan.

FORBES: Angry Birds: Space Launches Today. Can It Keep Rovio on Top?

Do they represent the next major challenge for the U.S. and a new corporate form that poses a major threat to the survival of U.S. corporations or, as in the case of Japan, is this a flash in the pan that will in due course also implode with devastating consequences for the Chinese economy?

FORBES: Are Chinese State Owned Enterprises A Threat To U.S. Companies?

The interviewers all wondered: Is Lady Gaga a flash in the pan or the real thing?

FORBES: Will Lady Gaga Stay on Top?