Relative newcomer Prada, on the other hand, is going public: The company's art arm, theFondazionePrada, has enlisted architect Rem Koolhaas to design a new contemporary art museum on an industrial site south of Milan.
He has had solo exhibitions at the Moderna Museet in Sweden, FondazionePrada in Milan, Kunsthaus Bregenz in Austria and the Hamburger Bahnhof in Berlin.