Colegrove alluded to the Gartner Hype Cycle, which explains the various phases that a technology goes through during adoption.

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Gartner even has a nice graph to describe it: the Hype Cycle.

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Gartner, an information-technology research-and-advisory firm, has coined the term hype cycle to describe exactly this sort of phenomenon: a new technology is introduced with enthusiasm, only to be followed by an emotional low when it fails to immediately deliver on its promise.

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