Thus, it is necessary and meaningful to study the consumption behavior of green food consumers.

因此，研究及探讨消费者的绿色食品消费行为将具有十分重要的意义。

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The rising of green consumption makes the study on green food consumer behavior gradually become the hot topic in academic research and marketing management.

绿色消费的兴起，使得绿色食品消费者行为研究逐渐成为学术研究和营销管理的热门课题。

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As one of the most basic consumption, food must be consistent with the quality of people's request. In addition to the "green" healthy food, people pursuit higher standards of eating environment.

饮食作为人们最基本消费之一，也必须符合人们对其质量提出的要求，除了“绿色”健康的饮食之外，人们对就餐的环境也有更高的追求。

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