As an important type of the immaterial assets, brand plays an extremely key role in the economy system and has become the comprehensive reflection of the enterprise core competition force.

作为一类重要的无形资产，品牌在经济运行中扮演着极为重要的角色，成为企业核心竞争力的综合体现。

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Take the gauge of in the value in the process, involve the tangible assets evaluation, the immaterial assets evaluation, the finance calculate, the time value of the future cash flow certain etc.

在价值评估过程中，涉及有形资产评估、无形资产评估和财务评价、财务测算、未来现金流的时间价值确定等。

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The network marketing system is the competition ability of the hard mimicry of the company with can obtain income of immaterial assets.

网络营销系统是公司的难以模仿的竞争能力和可以获取收益的无形资产。

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As it applies to Lehman and others, whether the assets on their books were performing at the time of their struggles or not seems immaterial.

FORBES: Book Review: Banker To the World by William R. Rhodes