The lure of gold caused them to explore that region.

黄金的诱惑使他们去勘探那个地区。

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Russians were driven by the lure of "soft gold" : the skins of beavers, Arctic foxes and above all sable.

河狸、北极狐，特别是黑貂的皮毛被称作“软黄金”，俄罗斯人在其诱惑下纷至沓来。

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Some of the watches are very well done, making it hard for many people to resist the lure of buying a pricey gold, diamond-studded Rolex for just $25 or $50.

一些手表做得非常精致，许多人难以抵制只花上25到50美元就能买到一只镶嵌钻石的劳力士金表的诱惑。

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The ABA has made the offer, with the backing of Sport England, in an effort to persuade Khan to resist the financial lure of turning pro and to instead target a gold medal at the 2008 Olympics in Beijing.

BBC: SPORT | Boxing | Khan camp ponder ABA offer

The lure beyond Cape Bojador was the rumoured Rio de Oro, the River of Gold, and it was never found.

ECONOMIST: Historical biography