Only when the process of production and marketing is penetrated with commercial ethics, can moral power come into force.

经济道德只有渗透到生产和销售的全过程，道德力量才能得以实现。

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With these ethical standards and criterions, we can analyze and evaluate the ethics of modern enterprise's marketing behaviors.

借助这些标准和规范，可以分析现代企业营销行为的道德性，并进行营销道德判断和评价。

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Three key issues must be considered to make relationship marketing workable, namely the issue on relationship market, on relationship marketing mix, and on relationship marketing ethics.

关系营销的可操作性涉及三个问题：关系市场、关系营销组合和关系营销的道德问题。

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And Peter Kim of Forrester, a consultancy, points out that when Microsoft sent laptops loaded with its new Windows Vista software to influential bloggers in an effort to get them to write about it, the resulting online discussion ignored Vista and focused instead on the morality of accepting gifts and the ethics of word-of-mouth marketing.

ECONOMIST: Marketing: Building buzz | The

The Word of Mouth Marketing Association has posted a code of ethics on its Web site.

NPR: Slate's Ad Report Card: Burger King's Buzz Marketing