The article analyzes the meaning and the format of real estate culture, proposing the innovation and the application Suggestions on cultural marketing in real estate industry.
论析了房地产文化的内涵和表现形式,提出了房地产文化营销的创意源泉,以及文化营销在房地产领域具体运用的意见。
The sale of real estate is a mix of modern marketing and traditional sale promotion, entity marketing and service marketing, and rational marketing and experience marketing.
房地产销售是现代营销与传统推销、实体营销与服务营销、概念营销与体验营销的综合体。
Therefore, it is very applicable to study the application of relationship marketing in real estate market.
因此,研究关系营销理论在房地产市场的应用非常有意义。
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