Then, under marketing stratagem theory, it has studied the marketing stratagem of Northern SOLA.

然后运用营销策略理论，研究了北方苏拿镜片的营销策略。

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Therefore, research of the present condition, problem, homologous marketing stratagem and strategy to the reference book will supervise and enlighten the local publishing house of the reference book.

因此对工具书出版营销的现状、问题、相应的营销战略和策略加以研究，将对国内的工具书出版营销起到导向、启示作用。

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This thesis is mainly to describe how to lift up the Public Telephone Services by changing marketing stratagem under the new competition environment.

在新的竞争环境下，如何通过调整营销战略，才能使步入晚年的公话业务重焕生机呢？

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