Therefore creates the name brand strategy to become Our country Tobacco Enterprise's urgent matter.

因此创名牌战略成为我国烟草企业的当务之急。

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The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。

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The author of the essay is trying to analysis the brand name strategy and management weakness of domestic enterprises from the aspects of definition, characteristics and it 's roles.

本文作者试图从品牌的定义、特征、作用分析起，对当前国内企业的品牌战略及管理缺限进行深入剖析。

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Gilmour says his marketing strategy, launching next year, will make the brand a household name.

FORBES: Fiji Water's David Gilmour Takes Aim At New Start Up

Mike Kostoff, a brokerage consultant and managing partner at Kostoff Group, says the strategy seems sound, and using the Merrill Lynch brand instead of Bank of America's name could help the online product succeed.

WSJ: FUND TRACK: Merrill Is Launching