METHODS: the concept of emotional marketing was explained and the application of which in each link of the OTC drug marketing was analyzed.

方法：阐释情感营销概念，探讨其在非处方药市场营销环节上的应用。

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Both the Warnings and Precautions section of the prescription labeling and the Drug Facts label on OTC proton pump inhibitors will address these findings.

处方的警告和注意事项，非处方质子泵抑制剂的药品事实说明书将对这些结果进行说明。

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Companies wishing to market OTC drugs that do not meet the monograph requirements can submit and receive approval of a new drug application.

如果制药公司希望标记OT C但没有达到专著要求的，均可以提交新药上市的申请和获得注册新药的许可。

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Even the incredibly severe warnings put on the label of the acne drug Accutane by Roche (otc: RHHBY - news - people ) have not entirely prevented that drug from causing birth defects.

FORBES: FDA Fix No. 5: Forget Labels

If you're willing to invest in foreign stocks, Swiss drug giant Roche (otc: RHHBY - news - people) is active in the biotech sector as a partner with several genomic companies, including DeCode (nasdaq: DCGN - news - people) and Millennium Pharmaceuticals.

FORBES: Magazine Article