As Vice President of Branding for Highgate Hotels, Susan Jaques oversees brand strategy for a group of over 40 properties including the Paramount Hotel in New York City and the Parc 55 Hotel in San Francisco and takes on design projects in her role too everything from overhauling hotel lobbies to re-doing specialty suites.

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Age is the enemy of any hotel, product freshness is paramount in this business.

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With the new Paramount, "you want to remember you stayed in a hotel in Times Square and had a certain level of comfort, " he explained.

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