...纯果乐(Tropicana);(3) 2000年,以140亿美元收购了拥有运动饮料市场领导品牌佳得乐( Gatorade)的桂格燕麦公司(The Quaker Oats) oE43] 技术跃进(technological leapfrogging)是一种应用于高科技行业的迂回战略。
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The Quaker Oats Company 桂格燕麦公司
PepsiCo acquired Tropicana in 1998 and merged with The Quaker Oats Company (including Gatorade) in 2001.
百事于1998年收购了纯品康纳,2001年整合了桂格公司(包括佳得乐)。
Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
桂格公司说网上宣传提高了顾客对其产品的忠诚度并增进了企业对顾客的了解。
Quaker Oats packaging will also get a more contemporary look, although the black-hatted Quaker mascot will survive.
同时桂格麦片的包装将更为现代,而头戴黑帽的桂格标识得以保留。
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