Even during recession, the number of entries for 2012 still exceeded 400, a sign that the TID Award is widely recognized in the Greater China Region.

2012年的投稿件数在景气不佳中仍突破400多件，是TID大奖已被亚洲地区设计人肯定的证明。

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At the time, the term "Greater China" was brand new to the business lexicon. Only a handful of multinational companies had yet restructured to define this region as a new business unit.

当年，“大中华区”还是个全新的商业词汇，只有少数跨国企业为这个新划定的区域设立了业务单元。

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SHANGHAI - French couture brand hermes has chosen MPG, the media communication arm of Havas media, to handle its media accounts for the entire Greater China region.

上海-法国时装品牌爱马仕已经选择M PG，哈瓦斯媒体的媒体传讯部门，处理整个大中华地区的媒体账户。

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This process has moved forward relatively swiftly, our correspondent adds, and it represents an opportunity for the US to have a greater stake in the region and so at least partly counter the dominant influence of China.

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In the Greater China region, for example, about 95% of the companies are minnows, and most of them lack the ability to link up electronically with clients overseas.

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