The core question of the management of shorter life cycle product supply chain lies in how the retail merchant places reasonable orders according to the conditions that the supplier offers.
短生命周期产品供应链的管理的核心问题，是零售商如何根据制造商提供的订货条件进行合理订货。
With the global market to strengthen the interactive, on-trade is becoming more competitive, and the product life cycle is becoming shorter and shorter, increasing product variety.
随着全球市场的交互性加强，日化行业的竞争日趋激烈，产品的寿命周期越来越短、产品品种日益增多。
With the market become more competitive, and the life cycle of product become shorter, extension of the brand becomes the main management strategy.
随着市场竞争的加剧，产品生命周期的缩短，品牌延伸成为品牌经营的重要策略。
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